What Does the Research Say?
The Netherlands Red Cross hosted a global conference in The Hague back in 2016 where Nancy facilitated some of the biggest leads in behaviour change for development for a multi-day brainstorm. Each expert presented their model and highlighted the elements and how each construct works. What we all learned after four days is the Behaviour Change is not rocket science - it's just science. Behaviour change has an established process that puts the target audience at the center of the work and provides evidence-based pathways and interventions that are more likely to change behaviour and attitudes than traditional health or education promotion efforts.
Five years later, our team interviewed top experts, donors, field teams and behaviour change researchers that work at community level. We found that the processes and the proven interventions and pathways still ring true, in fact, the available evidence is even more robust thanks to tools like vignettes, SJTs and modified KAPs to capture norms and barriers. Based on inputs and current research, we infuse the most relevant and impactful behaviour change models into the products and services we build. The models which we and our expert panel identified include the Social-Ecological Model (SEM), positive deviance, the Health Belief Model, CUBES, Intervention Mapping, Behavioural Drivers Model, COMBI, Theory of Planned Behaviour and RANAS. Each of these is unique for specific strategies and plans.
At Nadulpan, we work with teams to identify the most relevant models, constructs and interventions for a specifc project and target audience. From there, we develop evidence-based, learner-friendly tools to provide knowledge, allow for practicing of engagement skills and change attitudes and behaviours in a structured and engaging way.